Senior Strategy Consultant
EDUARDO
QUEZADA
S E E M Y W O R K
My Philosophy
“Turning chaos into clarity is mi favorite brief.”
I’m a peruvian senior strategy consultant with eight years expertise in brand, comms and digital strategy working in advertising agencies, educational institutions, and public sector organizations. Nowadays, I’m Digital Strategy Director and Part Time Professor at the most prestigious advertising institute in Lima.
My Background
Skills
- Strategic vision
- Lateral thinking
- Storytelling
- Online Research
- Empathy
- Leadership
Experience
- Strategy Director at LatinBrands Dentsu (2023)
- Digital Strategy Director at Zavalita Brand Building (2021-2023)
- Head Of Digital Strategy at Eureka Crew (2020-2021)
What I Do
Who I worked for
Work
Universidad Peruana Cayetano Heredia
Cayetano is more than Cayetano.
Challenge. Cayetano has always been recognized as the best university to study medicine in Peru. The problem we found was that young Peruvians only thought about Cayetano to study medicine and not other careers.
Resolution. Fighting this paradigm required a culturally relevant and powerful connector. Therefore, we analyzed the situation in the country and realized that Peru is a sick country: a country with multiple crises that needed other professions to help heal it.
Work
Scotiabank Fútbol Club
Latin America, get all on the field!
Challenge. Scotiabank Fútbol Club is a program that promotes inclusion in LATAM through four programs: Championships, Soccer Fields, Red Balls and FutbolNet. This great initiative did not have the positive impact or recognition it deserved despite having a presence in 8 countries.
Resolution. For its relaunch, we decided to investigate Latin American society and we found a powerful insight: The playing field is uneven on this continent and to level it we invite you to reflect: What would happen if Carles Puyol had been born in a vulnerable neighborhood?
Work
Oncosalud
Fighting alone is not enough.
Challenge. After having built on a noble brand purpose, Oncosalud migrated to a promotional approach, which seriously affected the brand's health, the proximity of its consumers and the positive sentiment.
Resolution. We analyzed a frightening data: 70% of Peruvians arrive at their diagnosis too late and by 2023 there will be a 30% incidence if we do not insist on a preventive culture. Therefore, we decided to create an honest and selfless action: Bring all available oncology brands closer to the people: our own competition.
Work
Ajinomen
Relax with SO-PI-TA Ajinomen.
Challenge. We observed a growth in out-of-home consumption penetration that reached 12.3 pp. Therefore, we sought to increase the penetration of Aji-no-men® Vaso; capitalizing on this market movement.
Resolution. We discovered that our audience (GenZ) ends up overwhelmed and stressed by their daily workload inside and outside the home. Therefore, they look for a food not only to satisfy their hunger, but to help them feel better in their day-to-day life. Aji-no-men® Vaso is presented as a food that comforts their souls in those moments.
Work
Mifarma
Feel all discounts on your pocket.
Challenge. Due to the challenging economic-social-political situation, people thought they would not find "prices they can afford" at drugstores. This directly affected Mifarma conversion rate at.
Resolution. The research gave us a verbalization: "The constant search for better prices becomes a challenge that prevents me from feeling like I'm saving." However, Mifarma had a strength that was never capitalized on: the variety of categories and products would increase purchases. Therefore, we invited people to buy products, including non-pharmaceutical products, so they feel like they are saving.
Testimonials
Piero Oliveri
CCO at Circus Grey
“Excellent in his presentations before any audience, he approaches each project with enthusiasm and dedication. Eduardo adds to his professionalism the passion and sensitivity of a musician, another extraordinary talent that runs through his veins. If you are considering Edu for your team, do not doubt that he will be a valuable addition.”
Sandra Zarak
CEO & Founder at Sherlock
“Edu, as an expert in Digital Strategy, always put all his knowledge and skills at the service of each project and for each assignment, no matter how large or small. Eduardo has managed to garner praise and congratulations from international clients thanks to his analytical skills, innovative proposals and leadership.”
Fabrizio Miyashiro
Social Media Lead at VML
“I had the opportunity to work with Eduardo, who was the leader of the digital team at School of Rock. During all this time, Eduardo proved to be a highly skilled professional, passionate about digital and up to date with the latest market trends. A great leader at a strategic level, and with a mix of creativity and good vibes in every work process.”
Juan Andrés Granadino
Global Sponsorships at Scotiabank.
“His digital expertise and advice allowed us to establish an optimal digital strategy (which he led) for the communication of our new positioning and the relaunch of our regional Scotiabank FC platform. From the conception of the ‘client journey’, which allowed us to fully optimize our approach on social media, to the daily coordination with our media agency, it allowed us to obtain positive results.”
